Your new veterinary facility is a revenue generator
Whatever it is that you've gained from investing in a new facility—more space for treatment, improved visibility, easier access for pet owners—the end result should be an expanded client base, according to HospitalDesign360 speaker Gary Glassman, CPA. He says that you can grow client numbers by focusing on four areas.
- The building itself. "Your new structure should be a marketing tool," he says. The very appearance of an attractive new facility can be very persuasive to potential customers.
- Internet presence. Showing off that shiny new building on social media can lead you to acquire new clients.
- Referrals. Existing clients "can be very helpful in growing your client base and your revenue stream," says Glassman.
- Local presence. Doctors being seen as community members—effectively as neighbors—has a powerful pull for the clinic, he says.
Watch this video for more.
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