Source: VETERINARY ECONOMICS
 August 27, 2009
By:Kristi Reimer, Editor
Veterinary Economics Editor Kristi Reimer reports with a hot parking tip from the 2009 conference.
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Source: VETERINARY HOSPITAL DESIGN
 June 1, 2009
By:Heather Lewis
Integrate your facility's design with your business cards and other materials to help your marketing message hit home.
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Source: VETERINARY HOSPITAL DESIGN
November 2, 2008
By:Dan Chapel, AIA
The first things clients see when they approach your practice is the sign. In this audio clip from CVC West, architect Dan Chapel gives tips for making your sign work for you.
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Source: VETERINARY ECONOMICS
June 1, 2005
By:Katherine Bontrager
Show off your new building or renovation by hosting an open house.
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Source: VETERINARY ECONOMICS
October 1, 2001
By:
Sarah A. Moser
Q. I've owned a small animal practice in a suburb for nearly a year, and business is fair. There's one big problem, though: No one can find my practice. It's not on a main thoroughfare or a corner lot, so we don't attract many new clients--if any--from drive-by traffic. Even my established clients complain the hospital's too far off the beaten path. Are we sunk in this location? Is there anything we can do to try and make it work?
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Source: VETERINARY ECONOMICS
April 1, 2001
By:Sarah A.Chadwick, assistant editor
Q. I lease space in a strip mall that imposes strict regulations on signage. For instance, my sign must sit flush against the building and not stick up above the roof, I have to use muted colors, and it must say "Veterinary Hospital" instead of my clinic name. Without a distinct building and sign, how can I make my presence known?
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Source: VETERINARY ECONOMICS
August 1, 2000
By:Dan Chapel, AIA
If you come to work every day, park in back, and hurry in the staff entrance, you may be missing out on the little things that detract from clients' impressions of your facility. To identify areas where your practice falls short, look at your hospital the way pet owners do. Here's a guide:
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