Clients park on the roof of the building and descend via elevator into a courtyard covered with artificial grass and dotted
with sculptures. Culver City requires that any new business spend 1 percent of its construction budget on exterior art. "It's
a great idea," Dr. Rosenberg says, "but when you're trying to stay within a budget, it's an added expense."
Curb appeal: The City of Angels facility is located in a modern, industrial area, and the owners wanted to retain some of
that look to ensure that the building would fit in with the rest of the neighborhood. Metal, brick, and wood elements accent
the building, where clients park on the rooftop and descend into a courtyard near the main entrance.
Dr. Rosenberg and her group wanted an upscale, comfortable space where clients would feel welcome. "Nobody's coming to our
facility for vaccinations," she says. "People come here because their pet has a serious or life-threatening condition." The
challenge was keeping the industrial feeling of the building, yet softening it so that it felt warm and inviting.
The challenge in this area is making sure the artificial grass in the courtyard stays clean and odor free, Dr. Rosenberg says—the
oncology practice alone sees about 800 patients a month.
To help create that inviting look, Dr. Rosenberg displays her personal modern art collection throughout the hospital. "I love
having my art on the wall and sharing it with others," she says. With the mix of industrial yet welcoming elements, the whole
team is ecstatic with the way things have turned out. "The staff is so proud to work here and they take ownership in taking
care of the facility," Dr. Rosenberg says.