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    <title>Hospital Design - Marketing</title>

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    <description>Tips and strategies for marketing your new veterinary hospital</description>

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    <dc:date>2009-11-21T15:28:27Z</dc:date>
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    <title>Hospital Design Conference video: Rethink your parking space width</title>

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    <description>Veterinary Economics Editor Kristi Reimer reports with a hot parking tip from the 2009
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    <title>Image is everything</title>

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    <description>Integrate your facility's design with your business cards and other materials to help your marketing
    message hit home.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

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    <title>Live from CVC West: Improving curb appeal</title>

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    <description>The first things clients see when they approach your practice is the sign. In this audio clip from CVC
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    <dc:date>2008-11-02T04:00:00Z</dc:date>

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    <title>Cross the finish line with style</title>

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    <description>Show off your new building or renovation by hosting an open house.</description>

    <dc:date>2005-06-01T04:00:00Z</dc:date>

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    <title>&amp;#34;No one can find my practice!&amp;#34;</title>

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    <description>Q. I've owned a small animal practice in a suburb for nearly a year, and business is fair. There's one
    big problem, though: No one can find my practice. It's not on a main thoroughfare or a corner lot, so we don't
    attract many new clients--if any--from drive-by traffic. Even my established clients complain the hospital's too
    far off the beaten path. Are we sunk in this location? Is there anything we can do to try and make it
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    <dc:date>2001-10-01T04:00:00Z</dc:date>

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    <title>Getting attention in a strict strip mall</title>

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    <description>Q. I lease space in a strip mall that imposes strict regulations on signage. For instance, my sign
    must sit flush against the building and not stick up above the roof, I have to use muted colors, and it must say
    &amp;#34;Veterinary Hospital&amp;#34; instead of my clinic name. Without a distinct building and sign, how can I
    make my presence known?</description>

    <dc:date>2001-04-01T05:00:00Z</dc:date>

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    <title>Look through clients' eyes</title>

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    <description>If you come to work every day, park in back, and hurry in the staff entrance, you may be missing out
    on the little things that detract from clients' impressions of your facility. To identify areas where your practice
    falls short, look at your hospital the way pet owners do. Here's a guide:</description>

    <dc:date>2000-08-01T04:00:00Z</dc:date>

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