Marketing a new facility | Hospital Design

Marketing a new facility

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VETERINARY ECONOMICS: Mar 01, 2005
By dvm360.com staff
Welcome new associates to your practice with some functional fanfare that simultaneously introduces them to the public. Running an announcement ad in your local paper provides increased visibility for your practice and establishes the new associate as part of the community.
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VETERINARY ECONOMICS: Jan 01, 2005
What message does the appearance of your clinic send? And what message do the doctors, technicians, and support staff members send when they interact with clients? For a real eye opener, ask your clients these questions, using surveys, focus groups, and casual conversations during appointments. And don't forget to ask new clients and staff members why they chose your clinic. Their fresh eyes can offer valuable insights into the first impressions your practice makes.
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DVM360 MAGAZINE: May 01, 2003
Thanks to a maturing and affluent society, veterinarians can expect a "phenomenally positive" and prosperous future, a futurist told the American Animal Hospital Association (AAHA) delegation at the 70th annual convention.
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DVM360 MAGAZINE: May 01, 2002
Small animal hospital relies on customer service, not low prices, to fuel business
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HOSPITAL DESIGN SUPPLEMENT: Oct 01, 2001
Q. I've owned a small animal practice in a suburb for nearly a year, and business is fair. There's one big problem, though: No one can find my practice. It's not on a main thoroughfare or a corner lot, so we don't attract many new clients--if any--from drive-by traffic. Even my established clients complain the hospital's too far off the beaten path. Are we sunk in this location? Is there anything we can do to try and make it work?
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HOSPITAL DESIGN SUPPLEMENT: Apr 01, 2001
Q. I lease space in a strip mall that imposes strict regulations on signage. For instance, my sign must sit flush against the building and not stick up above the roof, I have to use muted colors, and it must say "Veterinary Hospital" instead of my clinic name. Without a distinct building and sign, how can I make my presence known?
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HOSPITAL DESIGN SUPPLEMENT: Aug 01, 2000
If you come to work every day, park in back, and hurry in the staff entrance, you may be missing out on the little things that detract from clients' impressions of your facility. To identify areas where your practice falls short, look at your hospital the way pet owners do. Here's a guide: