Drs. Chad and Stephanie Bailey wanted their new, 13,300-square-foot facility to stand out—but not in an ostentatious way.
“It was really important for us to design a nice facility that’s not over the top,” says Dr. Chad Bailey, co-owner of Cleveland Road Animal Hospital and The Pet Hotel in Cleveland, Ohio. “The waterfalls and statues that work in some big-city lobbies would stick out like a sore thumb and turn off clients here.”
Instead, the Baileys opted for a look more in keeping with a comfortable Midwestern home. And what they hope really stands out is the fact that they made certain they selected an architect with many years of experience designing aesthetically pleasing veterinary practices.
“We used an expert who helped us design a facility that flows well and is comfortable and inviting,” says Dr. Chad Bailey. “We avoided a lot of pitfalls because of the experts we hired, and we hope their expertise shows in the quality of our hospital.”
While a showy hospital wouldn’t fit in this community, luxurious boarding suites do. In fact, that’s the one thing clients asked for repeatedly upon learning the Baileys were planning to build a new hospital.
“While we live in a more rural area, it’s still very progressive, with universities nearby,” he says. “We were surprised to hear how many clients wanted an upscale boarding facility. Before, we just had old metal cages, and that’s mostly what you see in our area. Luxury boarding suites were a great investment for our practice.”
So they included The Pet Hotel, the first facility of its kind in town. Professionally designed suites anchor the boarding area and offer a variety of options for canine guests. Feline boarders enjoy state-of-the-art condo living with fresh air flow and a view of the outdoors.
Together, the combined hotel and hospital facility provide a convenient one-stop pet care facility that is sure to impress local clientele without intimidating them.
Takeaway tip: Don’t assume what your clients want in a veterinary hospital—ask them! If you don’t, you could be missing out on important opportunities to better serve your customers and their pets.
Photography credit: Clint Sprunger, Birdeye