Veterinarians, consultants, academics—it seems like everyone is sitting around practice break rooms, CE conferences and state-of-the-profession summits talking about cures for the veterinary profession. So let's talk big ideas. Crazy ideas. This-would-totally-work-in-a-parallel-universe, best-idea-that-came-out-of-a-hotel-bar ideas.
Q: Only nine of our clients indicated they found us through the phone book last year. I'd like to drop our Yellow Pages subscription altogether, but if each client is worth about $500, I wonder if it still has some value.