Making the decision to add retail is hard. And once the decision is made, deciding where and how to set up your showcase space is another difficult task entirely. Not only do the dimensions have to be to your client’s (and your) liking, but you need to settle on what you’ll be selling as well.
In the experience of veterinary architect Dan Chapel, AIA, of Chapel Associates in Little Rock, Arkansas, he usually sees retail areas with pet products, prescription diet food and general food available for purchase. How it’s showcased to potential buyers, though, is just as important as what you’re selling.
“The retail display should be subtle, understated and above all professional in appearance,” Chapel says. “A good location is in a recess or alcove off of the waiting room. The best placement is on the client’s route from the exam room, where the products and diets are explained and suggested as an enhancement to the pet’s wellness, to the discharge area.
Visibility is as important as professional appearance, Chapel says. “The retail area should also be easily visible from the reception area, so assistance can be offered while clients are shopping.”
Need inspiration? Here are some examples of top-notch retail spaces.
All the shelves and whistles
Veterinary Healthcare Associates in North Augusta, South Carolina has wall-to-wall retail space with stacked shelves.
Petit Brook Veterinary Clinic in Colchester, Vermont has shelves for retail items, natural lighting and a plant to liven the space.
A nice and neat stack of retail shelves make a retail space Noank-Mystic Veterinary Hospital in Noank, Connecticut.
Step into my alcove
Want more retail? Places like Noank-Mystic Veterinary Hospital in Noank, Connecticut have an alcove with more retail items for clients to look through.
Andover Animal Hospital, Newton, New Jersey boasts a natural, neutral retail alcove with plenty of soft and natural lighting.
Front and center
Take a peek through the looking glass at Veterinary Healthcare Associates in North Augusta, South Carolina, where their preventive products and grooming aids are showcased in glass.
A bright and sunny retail section is ready to greet clients at South Suburban Low Cost Veterinary Services in Chicago Heights, Illinois.
Retail while you wait
A small stack of shelves in Conejo Valley Veterinary Hospital in Thousand Oaks, California neatly showcases retail items for clients to glance at while they wait.
Morningside Animal Hospital in Port Saint Lucie, Florida has a wall of retail facing those waiting, so they can spot any item they might want or need without going far.
Oakhurst Veterinary Hospital in Oakhurst, New Jersey hosts aisles of retail space to wander through while they wait.